Find out exactly what your tracking is getting wrong
A full audit of your analytics and conversion tracking that documents every broken, missing or duplicated event, then hands you a clear plan to fix it, so you know your data before you trust it.
This service is for you if
- Your platforms report different numbers and you do not know why
- You inherited a tracking setup you do not trust
- You are about to scale spend and need clean data first
- You suspect events are broken but cannot pinpoint where
What is a tracking audit?
A tracking audit is a systematic review of your entire measurement setup: GA4, Google Tag Manager, conversion tracking, pixels and server-side events. It checks that every event fires once, accurately, with the right data, and produces a documented report of what is broken and how to fix it.
What a tracking audit covers
GA4 and GTM review
Your analytics and container checked for broken, missing or messy configuration.
Conversion accuracy
Every conversion tested to confirm it fires once, with the right value.
Cross-platform check
Google Ads, GA4 and Meta compared to find where the numbers diverge.
Duplicate and missing events
Double-firing and missing events identified across the whole setup.
Consent and privacy
Consent Mode and tag gating reviewed for compliance and correctness.
Fix plan
A documented, prioritised plan of exactly what to fix and in what order.
How the audit works
Access
You grant view access to GA4, GTM and your ad platforms.
Audit
I test every event against live traffic and real actions.
Report
You get a clear findings report with a prioritised fix plan.
Fix
I implement the fixes, or hand the plan to your team.
Why an audit before anything else
You cannot fix what you have not measured. Before touching bids, budgets or campaigns, you need to know whether the data driving those decisions is even real.
Broken tracking is quiet. Nothing crashes, no error appears, the reports still fill with numbers. They are just wrong, and every decision made on them inherits that error.
An audit replaces suspicion with a map. Instead of guessing whether your data is trustworthy, you get a documented list of exactly what is broken and what it is worth to fix.
You probably need this if
Your platforms report conversion numbers that do not agree.
You inherited a setup from a developer or agency you no longer use.
You are about to increase ad spend and want clean data first.
Conversions look too high, too low or simply wrong.
Your tracking was set up once and never verified again.
You are not confident which numbers in your reports to trust.
Everything you receive
- Full tracking audit report
- Every issue documented and prioritised
- Cross-platform reconciliation
- Clear fix plan ranked by impact
Simple, fixed pricing
Prices are starting points. Message me with your setup for an exact quote.
Audit only
See what is wrong
- Full tracking audit
- Conversion accuracy check
- Cross-platform review
- Prioritised fix plan
Audit + fixes
Fix it with me
- Everything in Audit
- I implement the fixes
- Re-test and validation
- Documentation
Audit + rebuild
Clean slate
- Everything in Audit + fixes
- GA4 and GTM rebuilt clean
- Server-side ready
- 14 days support
Questions about tracking audits
A Google Ads audit reviews your ad account. A tracking audit reviews your measurement, the data your ads and analytics depend on. They often go together, but this one is about whether your numbers are true.
View access to GA4, Google Tag Manager and your ad platforms. I do not need to make changes to run the audit itself.
The audit itself is diagnosis. You can add implementation, and I would usually recommend it so the findings actually get resolved.
Typically a few days to a week depending on the size and complexity of your setup. You get a clear timeline up front.
Yes. It is written to be clear about what is broken, why it matters and what it is worth, not buried in jargon.
Yes. That is one of the most common reasons people come to me. I document what is there objectively and show you what needs fixing.
Often paired with
Ready to find out if your data is real?
Send me your platforms. I will tell you what a full tracking audit would check and what it typically uncovers.
Web analytics, conversion tracking and growth specialist helping businesses make data-driven decisions.