Measure every lead and sale, accurately, once
Reliable conversion tracking across Google Ads, GA4 and Meta, so every lead, sale and signup is counted once and correctly, and your bidding optimises on real results.
This service is for you if
- Your conversion numbers do not match between platforms
- You are not sure your conversions are firing correctly
- You are about to scale ad spend and need trustworthy data
- You have duplicate or missing conversions
What is conversion tracking?
Conversion tracking records the actions that matter to your business, such as purchases, leads and signups, and reports them back to your ad platforms and analytics. Done properly, every conversion fires once, with the right value, so your platforms optimise toward real revenue instead of noise.
What accurate conversion tracking covers
Conversion mapping
We define every conversion action worth tracking and where it should be measured.
Cross-platform setup
Conversions built in Google Ads, GA4 and Meta so each platform sees the same truth.
Value and currency
Dynamic values passed so bidding optimises toward revenue, not just conversion counts.
Deduplication
Events deduplicated across pixels and server so nothing is double-counted.
Enhanced conversions
Enhanced and server-side conversions where they recover otherwise-lost data.
Validation
Every conversion tested against real transactions until the numbers reconcile.
How the setup works
Map
We agree every conversion action and its correct value and platform.
Build
I build the conversions through GTM across your ad platforms and analytics.
Validate
Each conversion is tested with real actions and cross-checked platform to platform.
Handover
You get documentation showing exactly what is tracked and how.
Why accurate conversions change everything
Ad platforms bid on the conversions you feed them. If those conversions are wrong, missing or double-counted, the algorithm optimises toward the wrong thing and wastes budget with total confidence.
Most accounts have at least one broken conversion. A tag that fires twice, a lead form that reports nothing, values that never pass through. The reports still look fine, which is exactly why it goes unnoticed.
When conversions are accurate, everything downstream improves. Bidding gets smarter, reporting becomes trustworthy, and you can finally scale spend without flying blind.
You probably need this if
Google Ads, GA4 and Meta all report different conversion numbers.
You are not confident your purchases or leads are tracked correctly.
Conversion values do not pass through, so you only see counts.
You suspect some conversions fire more than once.
iOS and ad blockers are eating into your reported conversions.
You want to scale spend but do not trust the data behind it.
Everything you receive
- Conversions built across all platforms
- Values and deduplication configured
- Enhanced or server-side conversions where needed
- Validation report and documentation
Simple, fixed pricing
Prices are starting points. Message me with your setup for an exact quote.
Single platform
One platform right
- Conversion mapping
- One platform setup
- Value tracking
- Validation and docs
Full stack
Every platform
- Everything in Single
- Ads, GA4 and Meta conversions
- Deduplication
- Enhanced conversions
- Walkthrough video
Full stack + server-side
Recover lost data
- Everything in Full stack
- Server-side conversions
- CAPI where relevant
- 14 days support
Questions about conversion tracking
They use different attribution windows and tracking methods, but large gaps usually mean something is broken. I reconcile them so the differences are understood, not accidental.
When the same conversion is sent from both a browser pixel and a server, deduplication makes sure it is counted once. Without it, you over-report and mislead your bidding.
Not always. For many businesses standard and enhanced conversions are enough. Where ad blockers and iOS cost you real data, server-side recovers it, and I will tell you honestly if you need it.
Yes. I audit what exists, find what is broken or duplicated, and rebuild it into a clean, accurate setup.
Yes. I set up conversion tracking on Shopify, WooCommerce, WordPress, lead-gen sites and custom builds.
Every conversion is tested against real transactions and cross-checked between platforms. You get a validation report showing it reconciles.
Often paired with
Ready to trust your conversion numbers?
Send me your platforms and what you need to measure. I will tell you what is likely broken and what it takes to fix.
Web analytics, conversion tracking and growth specialist helping businesses make data-driven decisions.