Turn scattered data into decisions you can trust
Marketing analytics that pulls your platforms into one clear picture, so you can see what is actually driving revenue and where to put your next dollar, instead of guessing from disconnected dashboards.
This service is for you if
- Your data lives in a dozen disconnected dashboards
- You cannot tell which channels actually drive revenue
- You want reporting that answers business questions, not vanity metrics
- You are making budget decisions on gut feel
What is marketing analytics?
Marketing analytics is the practice of turning data from your ad platforms, analytics and sales into clear, connected reporting that answers real questions: which channels drive revenue, where the funnel leaks, and what your next dollar should do. It combines accurate tracking, a reporting layer like Looker Studio, and the interpretation that turns numbers into decisions.
What a marketing analytics engagement covers
Data audit
Your current data sources and tracking reviewed for accuracy and gaps.
Reporting layer
A Looker Studio or dashboard layer that pulls your platforms into one view.
Channel attribution
Reporting that shows which channels and campaigns actually drive revenue.
Funnel and cohort views
Funnels and cohorts so you see where users convert and where they drop.
KPI definition
The metrics that matter to your business defined and tracked consistently.
Interpretation
Regular readouts that turn the numbers into clear next actions.
How it works
Audit
I review your data sources and confirm the tracking is trustworthy.
Build
I build the reporting layer that connects your platforms.
Report
You get clear dashboards and readouts tied to business questions.
Advise
We turn the findings into decisions about budget and focus.
Why connected analytics changes decisions
Most businesses have plenty of data and very little clarity. Numbers live in Google Ads, GA4, Meta, a CRM and three spreadsheets, none of which agree, so every meeting argues about whose figure is right.
Disconnected data leads to disconnected decisions. Budget goes to the channel with the nicest dashboard, not the one driving profit, because no one can see the whole picture in one place.
Connected analytics ends the guessing. When your platforms feed one trustworthy view, you can see what actually drives revenue and move budget with confidence instead of opinion.
You probably need this if
Your marketing data lives in disconnected platforms and spreadsheets.
You cannot confidently say which channel drives the most revenue.
Your reports are full of metrics but short on answers.
Every team reports a different number for the same thing.
You make budget decisions on instinct rather than data.
You want one dashboard that tells you what is working.
Everything you receive
- Connected reporting dashboard
- Channel and revenue attribution
- Defined KPIs and funnels
- Regular readouts and recommendations
Simple, fixed pricing
Prices are starting points. Message me with your setup for an exact quote.
Dashboard
See it all
- Data audit
- Looker Studio dashboard
- Core channel reporting
- Documentation
Analytics program
Understand it
- Everything in Dashboard
- Attribution and funnels
- Monthly readouts
- KPI tracking
Ongoing analytics
Decide with it
- Everything in program
- Advanced analysis
- Quarterly strategy input
- Priority support
Questions about marketing analytics
Usually Looker Studio, connected to GA4, Google Ads, Meta and your other sources. I use the tool that fits your stack and keeps reporting maintainable.
Reporting is only as good as the data behind it. If your tracking is weak, I address that first, otherwise the dashboards just present wrong numbers cleanly.
Yes. Connecting sales outcomes is often where the real insight is, since it ties marketing spend to actual revenue.
Both, depending on the package. Dashboards without interpretation still leave you guessing, so I include readouts that turn numbers into decisions.
GA4 setup gets one platform tracking correctly. Marketing analytics connects all your platforms into one picture and interprets it.
You do. They are built in your accounts with documentation, so you are never locked in.
Often paired with
Ready to see what is actually working?
Send me your platforms and what you need to know. I will tell you how I would connect your data and what it would reveal.
Web analytics, conversion tracking and growth specialist helping businesses make data-driven decisions.