Stop wasting ad spend.
Start measuring what matters.
I’ve helped 1,000+ businesses fix their tracking and grow revenue with Google Ads, GA4, and Server-side Tracking. Accurate data first, profitable decisions second.
- No obligation
- Reply within 24 hours
- Fixed pricing, no hourly surprises

Fiverr & Upwork
15 services, one goal: profitable growth from accurate data
Every service links to a dedicated page with details, deliverables and pricing.
Tracking & analytics setup
An accurate data foundation for every decision you make.
Growth & optimization
Turn accurate data into more revenue, not just reports.
Audit & strategy
Know exactly what’s broken, what it costs you, and what to do.
A clear 5-step process, start to finish
No guesswork and no vague timelines. You know what happens at every stage, what you get, and when.
Discovery call
We talk through your business, your ad platforms and what you actually need to measure.
- Goals and KPIs defined
- Platforms and stack reviewed
- Scope agreed in writing
Audit & plan
I map your existing setup, document every broken or missing event, and build the fix plan.
- Full tracking health report
- Measurement plan document
- Fixed price and timeline
Implementation
Tags, events, conversions and server-side containers built to spec, nothing left half-configured.
- GA4, GTM and ad platforms configured
- Server-side and CAPI where needed
- Consent mode and privacy compliance
Testing & validation
Every event verified against live traffic and real transactions, then cross-checked platform to platform.
- Live debug and test purchases
- Deduplication verified
- Numbers reconciled across platforms
Handover & support
Full documentation and a walkthrough video, so your team owns the setup instead of depending on me.
- Written setup documentation
- Recorded video walkthrough
- Post-delivery support window
Working with agencies or in-house teams? I can run the same process alongside your existing developers and marketers, and hand over clean documentation they can maintain.
Results that speak
+43% conversions recovered
Migrated a Shopify store to server-side GTM with Meta CAPI, recovering data lost to ad blockers and iOS.
3.8x ROAS in 60 days
Built offline conversion imports into Google Ads so bidding optimized toward real, qualified leads.
-31% wasted ad spend
Fixed duplicate events and cleaned attribution, revealing which campaigns actually drove signups.
“Bappi found tracking issues three other freelancers missed. Our ad performance improved within two weeks.”
“Clear communication, fast delivery, and he explained everything so our team can maintain it ourselves.”
Hi, I'm Bappi, a tracking & growth specialist
For over 5 years I’ve helped businesses stop guessing and start seeing where their revenue really comes from. From solo stores to agencies managing millions in ad spend, my job is the same: make your data accurate, then make it profitable.
- Top Rated on Fiverr & Upwork with 2K+ five-star reviews
- Specialist in GA4, GTM, server-side tracking and Meta CAPI
- Every project ends with documentation and a video walkthrough
Common questions
Most GA4 or GTM setups take 3-7 days. Server-side tracking projects usually take 1-2 weeks including testing and validation on live data.
Yes. I work daily with Shopify, WooCommerce, WordPress, custom-built sites, and most major CMS and checkout platforms.
That’s the ideal combination. Accurate tracking is what makes ad management work, so handling both means your campaigns optimize on real data from day one.
Yes. Every project includes post-delivery support, and I offer monthly retainers for monitoring, reporting and continuous optimization.

Ready to improve your tracking and grow your business?
Let's connect and discuss how I can help you unlock the power of accurate data.
Web analytics, conversion tracking and growth specialist helping businesses make data-driven decisions.