Finally trust the numbers in your GA4 reports
A clean, correctly configured GA4 property that tracks the events that actually matter to your business, so every report reflects what’s really happening, not guesswork.
This service is for you if
- You migrated from Universal Analytics and the data looks wrong
- Your GA4 is installed but barely configured beyond pageviews
- Key actions like purchases, leads or signups are not tracked
- You cannot tell which channels actually drive revenue
What is a GA4 setup?
Google Analytics 4 is the current version of Google Analytics, built around events instead of sessions. A proper setup means defining the actions that matter to you, tracking them accurately through Google Tag Manager, and configuring conversions, audiences and reports so the data answers real business questions.
What a complete GA4 setup covers
Measurement plan
We define the exact events, parameters and conversions your business needs before a single tag is built.
Property configuration
Data streams, retention, cross-domain, internal traffic filters and settings configured correctly from the start.
Event & conversion tracking
Purchases, leads, signups and key interactions tracked as clean GA4 events through Google Tag Manager.
Ecommerce tracking
Full item-level ecommerce data where relevant, so you see products, revenue and funnels, not just pageviews.
Audiences & conversions
Conversions marked and audiences built for remarketing and Google Ads, ready to use across your stack.
Reports & explorations
Custom reports and explorations built so the data is usable by you, not buried in default menus.
How the setup works
Plan
We agree the events, conversions and KPIs your business actually needs to see.
Build
I configure GA4 and build every event and conversion through Google Tag Manager.
Validate
Each event is tested against live traffic and real actions until the numbers are trustworthy.
Handover
You get documentation and a walkthrough so your team owns the setup.
Why a proper GA4 setup pays for itself
A default GA4 install captures pageviews and little else. It looks like you have analytics, but the moment you ask which campaign drove revenue or where users drop off, the data isn’t there or isn’t trustworthy.
Bad analytics is worse than none, because you make confident decisions on numbers that are quietly wrong. Budget shifts toward channels that look good in a broken report instead of the ones that actually convert.
A correct GA4 setup turns analytics from a box you ticked into a tool you use. Every event means something, every conversion is real, and the reports answer the questions you actually ask.
You probably need this if
You moved from Universal Analytics and never fully rebuilt your tracking in GA4.
GA4 shows pageviews but not the purchases, leads or signups you care about.
Your GA4 and ad platform numbers don’t match and you don’t know which to trust.
You have GA4 installed but never open it because the reports do not help.
Your ecommerce data is missing, incomplete or clearly wrong.
You want to run Google Ads properly but have no reliable conversion data to feed it.
Everything you receive
- Fully configured GA4 property
- Event and conversion tracking through GTM
- Measurement plan document
- Setup documentation and walkthrough video
Simple, fixed pricing
Prices are starting points. Message me with your setup for an exact quote.
Essential setup
Get GA4 right
- GA4 property configuration
- Core event tracking
- Up to 5 conversions
- Basic ecommerce if needed
- Setup documentation
Complete setup
Track everything
- Everything in Essential
- Full event & ecommerce tracking
- Google Ads conversion import
- Remarketing audiences
- Custom reports
- Walkthrough video
Setup + Looker Studio
See it clearly
- Everything in Complete
- Custom Looker Studio dashboard
- Channel & revenue reporting
- 14 days post-delivery support
Questions about GA4 setup
Universal Analytics was session-based and stopped processing data in 2023. GA4 is event-based, which is more flexible but needs proper configuration to be useful. A default GA4 install is not a finished setup.
In almost every case, yes. GTM keeps your tracking maintainable and lets me build clean, reliable events without editing your site code for every change. I set it up as part of the work if you do not have it.
Yes. I configure full item-level ecommerce tracking so you see products, revenue, carts and checkout funnels, not just pageviews. This works across common platforms and custom builds.
Yes. I have set up GA4 on Shopify, WooCommerce, WordPress, custom sites and headless builds. The approach adapts to your stack.
A focused setup is usually done within a few days to a week, depending on how many events and how much ecommerce complexity is involved. You get a clear timeline before we start.
Yes. I link GA4 to Google Ads, import conversions and build audiences so your campaigns optimize on accurate data. Tracking and growth work together.
Often paired with
Ready to trust your analytics again?
Send me your website and what you need to measure. I’ll tell you exactly how I’d set up GA4 and what it takes.
Web analytics, conversion tracking and growth specialist helping businesses make data-driven decisions.