Feed Meta accurate data so your ads actually optimise
A complete Meta Pixel and Conversions API setup with deduplication, so Facebook and Instagram ads optimise on accurate conversions and recover the data iOS takes away.
This service is for you if
- Your Meta ads performance dropped after iOS 14
- Your pixel is missing or under-reporting conversions
- You want CAPI set up properly with deduplication
- You are scaling Meta spend and need reliable signals
What is Meta Pixel and CAPI?
The Meta Pixel tracks actions in the browser; the Conversions API sends the same events server-side, directly from your server to Meta. Together, with deduplication, they give Meta a far more complete picture of conversions, which is what its ad delivery optimises on, especially since iOS privacy changes.
What a full Meta setup covers
Pixel setup
Meta Pixel installed and configured through GTM with all standard and custom events.
Conversions API
CAPI wired in server-side so events reach Meta even when the browser is blocked.
Deduplication
Browser and server events matched so conversions are counted once, not twice.
Event matching
Customer data hashed and passed to lift match quality and attribution.
Ecommerce events
Full funnel events, from view content to purchase, with values and currency.
Verification
Events checked in Meta Events Manager until quality and matching are strong.
How the setup works
Map
We define the Meta events and values your campaigns need to optimise on.
Build
I set up the Pixel and CAPI through GTM with deduplication and event matching.
Validate
Events are verified in Events Manager and against real actions until quality is high.
Handover
You get documentation and a walkthrough of the full setup.
Why CAPI is no longer optional
Since iOS 14, a large share of Meta conversions never make it back to the platform through the browser pixel alone. Blockers and privacy settings delete them, and Meta optimises on what it can see.
When Meta sees fewer conversions, delivery gets worse. It cannot find your best buyers if half of them are invisible, so cost per result rises and scaling stalls even when the ads are good.
The Conversions API sends events server-side, past most of what blocks the pixel. With deduplication and strong event matching, Meta gets a fuller, cleaner signal, and your campaigns optimise the way they are supposed to.
You probably need this if
Your Meta ad performance fell off after iOS 14 and never recovered.
Events Manager shows poor event match quality or missing events.
You have a pixel but no Conversions API set up.
Meta reports far fewer conversions than you actually get.
You are scaling Meta spend and need every conversion to count.
You suspect your pixel and CAPI are double-counting conversions.
Everything you receive
- Meta Pixel and CAPI configured
- Deduplication and event matching set up
- Full ecommerce or lead events
- Verification report and documentation
Simple, fixed pricing
Prices are starting points. Message me with your setup for an exact quote.
Pixel setup
Clean pixel
- Pixel through GTM
- Standard events
- Basic ecommerce or leads
- Verification and docs
Pixel + CAPI
iOS-proof
- Everything in Pixel
- Conversions API
- Deduplication
- Event matching
- Walkthrough video
Pixel + CAPI server-side
Maximum signal
- Everything in Pixel + CAPI
- Server-side GTM routing
- Enhanced match quality
- 14 days support
Questions about Meta Pixel & CAPI
The Pixel tracks in the browser; CAPI sends the same events from your server. Using both with deduplication gives Meta the most complete, accurate data.
In almost every case now, yes. The pixel alone loses too many conversions to iOS and blockers. CAPI recovers a large share of them.
No. Deduplication matches browser and server events so each conversion is counted once. Setting this up correctly is a core part of the work.
Yes. I pass hashed customer data correctly so Meta can match more events to users, which lifts match quality and attribution.
Yes. I set up lead events, form submissions and custom actions the same way, with values where relevant.
Events are verified in Meta Events Manager and against real actions, and you get a report showing event quality and matching.
Often paired with
Ready to fix your Meta tracking?
Send me your pixel and ad account details. I will tell you what is missing and what a full Pixel and CAPI setup would recover.
Web analytics, conversion tracking and growth specialist helping businesses make data-driven decisions.