Find out where your Google Ads budget is leaking
A deep audit of your Google Ads account that shows exactly what’s draining budget, then a clear optimization plan to cut waste and scale what works. Backed by accurate conversion tracking so every decision is based on real data.
This service is for you if
- Your cost per conversion keeps climbing
- You're spending on keywords that never convert
- You suspect your conversion tracking is wrong
- You want a second expert opinion before scaling
What is a Google Ads audit and optimization?
A Google Ads audit is a full review of your account structure, keywords, bids, budgets, tracking and quality scores to find what’s wasting money. Optimization is the follow-up work: cutting wasted spend, fixing tracking, and restructuring campaigns so your budget goes toward keywords and audiences that actually convert.
What a full audit and optimization covers
Account structure review
Campaign, ad group and keyword structure checked against best practice for your goals.
Wasted spend analysis
Search term and keyword-level review to find spend that never converts, then negatives to stop it.
Conversion tracking check
I verify every conversion action is firing once, accurately, so bidding optimizes on real data.
Bidding & budget strategy
Bid strategies, budgets and targets aligned to your actual profit margins, not vanity clicks.
Quality Score & ads review
Ad copy, extensions and landing-page relevance reviewed to lower CPCs and lift CTR.
Prioritized action plan
A ranked list of fixes by impact, so you know what to do first and what it’s worth.
How the audit works
Access
You grant view access to Google Ads, GA4 and GTM.
Audit
I review the account in depth and document every issue.
Report
You get a clear findings report with a prioritized plan.
Optimize
I implement the fixes, or hand the plan to your team.
What broken Google Ads accounts really cost
Most Google Ads accounts quietly waste 20-40% of their budget. The money doesn’t disappear in one obvious place. It leaks slowly through broad-match keywords pulling irrelevant searches, conversion actions that fire twice, and bid strategies optimizing toward clicks instead of profit.
The dangerous part is that the account still looks busy. Impressions, clicks and even conversions keep coming in, so nothing feels broken. But when you trace those conversions back to real revenue, a large share turn out to be duplicates, junk leads, or purchases that would have happened anyway.
An audit fixes the root cause, not the symptom. Instead of raising budgets to force more results, it removes the waste first, so every dollar you were already spending starts working harder. That’s why optimization usually improves ROAS before you ever increase spend.
You probably need an audit if
Your cost per conversion has crept up over the last few months with no clear reason.
Google Ads and GA4 report very different conversion numbers.
You’re using mostly broad-match keywords and haven’t reviewed search terms recently.
A big share of your budget sits in a handful of keywords that rarely convert.
Your conversion tracking was set up once and never verified again.
You want to scale spend but aren’t confident the data behind it is accurate.
Everything you receive
- Full written audit report
- Wasted-spend breakdown by keyword
- Conversion tracking health check
- Prioritized action plan, ranked by impact
- Negative keyword recommendations
- Bidding and budget strategy notes
- Recorded walkthrough video
- Follow-up support window
Simple, fixed pricing
Prices are starting points. Message me with your setup for an exact quote.
Audit only
See what’s wrong
- Full account audit
- Wasted-spend report
- Tracking health check
- Prioritized action plan
- 30-min walkthrough call
Audit + optimization
Fix it with me
- Everything in Audit only
- I implement the fixes
- Negatives & structure cleanup
- Bidding & budget reset
- Conversion tracking fixes
- 14 days of support
Ongoing management
Keep scaling
- Audit + optimization included
- Monthly optimization
- Ongoing testing
- Monthly performance report
- Priority support
Questions about google ads audit & optimization
The audit itself takes 2-4 days depending on account size. Full optimization work usually takes 1-2 weeks including implementation and testing on live data.
View or standard access to your Google Ads account, plus GA4 and GTM if available. I always work with the least access needed and send a short checklist so nothing is guessed.
Yes, and it’s usually the first thing I check. Optimizing bids on broken tracking wastes money, so accurate conversions come before any scaling decision.
Yes. The audit is worth it at almost any budget, since even small accounts often waste 20-40% of spend on keywords that never convert.
You’ll understand it. The report is written in plain language with a ranked action plan, and I include a short walkthrough video explaining the findings and what each fix is worth.
Yes. Many clients bring me in for an independent second opinion. I can hand the prioritized plan to your existing team, or implement the fixes myself, whichever you prefer.
The audit finds and documents what’s wrong. Optimization is the implementation: cutting wasted spend, adding negatives, fixing tracking, and restructuring campaigns. You can take the audit alone and act on it yourself, or have me do both.
Wasted-spend cuts take effect immediately. Bidding and structure changes usually need 2-4 weeks to stabilize as Google’s algorithms adjust to the cleaner data and new targets.
Often paired with
Google Ads Campaign Setup
Starting fresh? Get launch-ready campaigns built the right way.
Conversion Tracking
Make sure every conversion is measured accurately before you scale.
Google Ads Management
Hand off day-to-day management and keep optimizing every month.
Ready to stop wasting ad spend?
Send me your Google Ads account and I’ll tell you where the budget is leaking and what it’s worth to fix.
Web analytics, conversion tracking and growth specialist helping businesses make data-driven decisions.