I work with a range of budgets, but ongoing management makes the most sense once your spend is high enough that the optimisation clearly pays for itself. If you are only spending a few hundred a month, a one-time setup or audit is often the smarter starting point, and I will tell you that honestly rather than sell you a retainer you do not need yet. As your account grows and the numbers justify hands-on work, we can move into full management. My goal is simple: what you pay me should be comfortably covered by the waste I remove and the performance I add.

No long lock-in. I keep it month to month because I would rather earn your account by getting you results than trap you in a contract. You are free to pause or stop whenever you need to, I only ask for a little notice so I can hand everything over cleanly with full documentation. In practice, most clients stay because the account keeps improving month after month, not because they are forced to.

Yes, and it is usually where I start. Google Ads management only works when the conversion data feeding it is accurate, so if your tracking is broken, missing, or double-counting, your campaigns are optimising toward the wrong signals and quietly wasting budget. As part of getting started I check your GA4, Google Ads conversions, and server-side or CAPI setup, and fix whatever is off before I touch bids and budgets. That way every decision after that is based on numbers you can actually trust.

You get a clear monthly report tied to revenue and cost per result, not vanity metrics, so you always know exactly what your spend is doing. Depending on your package there are also check-ins in between, weekly or bi-weekly, to review recent changes and agree the next steps. Beyond the scheduled updates, you can message me any time a question comes up and I reply within 24 hours. You will never be left guessing about what is happening inside your account.

Yes, alongside standard Search campaigns. I manage the campaign types that actually fit your goals and margins, rather than forcing every account into the same template. For eCommerce that often means Shopping and Performance Max backed by clean product and conversion data, and for lead generation it usually leans on Search and a well-structured PMax. I will recommend the right mix for your business and explain why, instead of switching things on for the sake of it.

Absolutely, and it is a very common situation. I start by auditing what is already there so nothing valuable gets thrown away, then I keep what is working, fix what is not, and cut what is quietly wasting spend. You get a clear picture of the account’s real state before I change anything, so the handover feels controlled rather than risky. From there I optimise steadily toward your profit goals, with everything documented as I go.