A clear plan for measurement and growth
Strategy consulting for founders and teams who want a clear, honest plan for their tracking, ads and growth, so you invest in the right things in the right order instead of chasing tactics.
This service is for you if
- You are not sure what to fix or build first
- You are getting conflicting advice from freelancers and agencies
- You want an expert second opinion before you invest
- You need a measurement and growth roadmap you can act on
What is strategy consulting?
Strategy consulting is focused, senior advice on your measurement and growth: what to fix first, what to invest in, and what to ignore. Instead of doing the implementation, I help you make the right calls, with a clear roadmap and honest guidance based on what actually moves the needle for businesses like yours.
What strategy consulting covers
Current state review
An honest assessment of your tracking, ads and analytics as they stand.
Priorities
A clear view of what to fix or build first, ranked by impact and effort.
Measurement roadmap
A plan for the data foundation your growth decisions depend on.
Growth direction
Guidance on channels, budget and where your next investment should go.
Vendor guidance
A second opinion on freelancers, agencies and tools before you commit.
Action plan
A documented plan you or your team can execute with confidence.
How it works
Discover
We talk through your business, goals, stack and current results.
Assess
I review your setup and data and find the real priorities.
Plan
You get a clear, prioritised roadmap for measurement and growth.
Support
Follow-up calls to guide execution and adjust as you go.
Why strategy before tactics
Most businesses jump straight to tactics. A new campaign, another tool, a fresh freelancer, without a clear view of whether that is even the right next move. Effort goes everywhere and progress goes nowhere.
The most expensive mistakes are order-of-operations mistakes. Scaling ads on broken tracking, or building dashboards on data no one trusts, wastes months and budget on work that had to be redone.
A clear strategy fixes the sequence. When you know what to do first, what it is worth, and what to ignore, every hour and dollar goes to the thing that actually moves you forward.
You probably need this if
You are not sure what to fix or build first.
You are getting conflicting advice from different vendors.
You are about to invest in ads, tools or hires and want a second opinion.
You have tried tactics that did not move the needle.
You want a clear roadmap instead of a pile of to-dos.
You need senior input but not a full-time hire.
Everything you receive
- Honest current-state assessment
- Prioritised measurement and growth roadmap
- Vendor and tool guidance
- Documented action plan
Simple, fixed pricing
Prices are starting points. Message me with your setup for an exact quote.
Strategy call
Get unstuck
- 90-minute deep-dive call
- Priorities identified
- Follow-up summary
- Recorded session
Roadmap
Full plan
- Everything in call
- Full setup review
- Written roadmap
- Two follow-up calls
Advisory
Ongoing input
- Everything in Roadmap
- Monthly strategy calls
- Ongoing guidance
- Priority access
Questions about strategy consulting
This service is advice and planning. If you want implementation, my other services cover it, or I can guide your team. Some people want the plan, then execute it themselves.
Founders, marketing leads and teams who need senior direction on measurement and growth without hiring full-time or committing to a big project blind.
Clarity on what to prioritise, an honest read on your current setup, and a documented summary you can act on immediately.
Yes. I regularly review proposals and setups from other freelancers and agencies so you can invest with confidence.
An audit deep-dives one area, like tracking or ads. Strategy consulting looks across everything and tells you what to do first and why.
Often a single call unblocks a specific decision. For a full roadmap across measurement and growth, the roadmap package fits better.
Often paired with
Ready for a clear plan instead of more tactics?
Send me where you are and where you want to go. I will tell you how I would approach it and what a strategy engagement would look like.
Web analytics, conversion tracking and growth specialist helping businesses make data-driven decisions.