Recover the data ad blockers and iOS take from you
A server-side GTM setup that moves your tracking to your own server, recovering conversions lost to ad blockers, iOS and browser restrictions, so your data and your bidding get more accurate.
This service is for you if
- Ad blockers and iOS are eating your reported conversions
- Your browser-side pixels are unreliable or blocked
- You run serious ad spend and need every conversion counted
- You want first-party, durable tracking that lasts
What is server-side tracking?
Server-side tracking runs your tags through a container on your own server instead of only in the browser. Data is collected first-party and sent to platforms like GA4, Google Ads and Meta from the server, which recovers conversions that browser-side tracking loses to blockers and privacy restrictions.
What a server-side build covers
Server container
A server-side GTM container provisioned on your own cloud or a tagging server.
First-party collection
Tracking served from your own domain so it is not blocked as third-party.
GA4 server-side
GA4 events routed through the server for durable, accurate analytics.
Meta CAPI
Conversions API wired in with deduplication against the browser pixel.
Google Ads
Server-side conversions and enhanced conversions for stronger bidding signals.
Consent respected
Consent Mode honoured server-side so recovery never breaks compliance.
How the build works
Plan
We scope your platforms, hosting and the events to move server-side.
Provision
I set up the tagging server and point tracking to your own subdomain.
Build
GA4, Meta CAPI and Ads events are built server-side with deduplication.
Validate
Every event is tested and reconciled against your existing data before handover.
Why server-side is worth it
Browser tracking is under attack from every direction. Ad blockers, Safari privacy, iOS changes and third-party cookie loss all quietly delete conversions before they ever reach your platforms.
The conversions you lose are not random. They are often your highest-intent users on mobile and privacy-focused browsers, which means your bidding is optimising on an incomplete and biased picture.
Server-side tracking collects data first-party from your own domain, so far less is blocked. The result is more accurate reporting, stronger bidding signals, and tracking that survives the next privacy change.
You probably need this if
Your reported conversions dropped after iOS and privacy updates.
A large share of your visitors use ad blockers or Safari.
Google Ads and Meta report fewer conversions than you actually get.
You run significant ad spend and need every signal you can get.
You want tracking that does not break with the next browser change.
Third-party cookie loss is starting to hurt your remarketing.
Everything you receive
- Server-side GTM container on your domain
- GA4, Meta CAPI and Ads server events
- Deduplication and consent configured
- Validation report and documentation
Simple, fixed pricing
Prices are starting points. Message me with your setup for an exact quote.
GA4 server-side
Durable analytics
- Tagging server setup
- First-party subdomain
- GA4 server-side
- Validation and docs
Full server-side
Recover conversions
- Everything in GA4
- Meta CAPI
- Google Ads server-side
- Deduplication
- Walkthrough video
Managed server-side
Hands off
- Everything in Full
- Hosting managed
- Ongoing monitoring
- Monthly checks
- Priority support
Questions about server-side tracking
Only if browser tracking is costing you real data. For low ad spend it may be overkill. For serious spend hit by iOS and blockers, it often pays for itself quickly. I will tell you honestly which camp you are in.
On your own cloud, usually a subdomain of your site. You own the data and the infrastructure, not a third party.
It recovers a large share of lost conversions, not always all of them, because some signal genuinely disappears. It is the strongest available method short of that.
Usually it works alongside it, with deduplication so nothing is double-counted. The server catches what the browser loses.
Yes, when built correctly. I honour Consent Mode server-side so recovery never comes at the cost of compliance.
Typically one to two weeks depending on platforms and hosting. You get a clear timeline before we start.
Often paired with
Ready to stop losing conversions?
Send me your platforms and ad spend. I will tell you how much data you are likely losing and what server-side would recover.
Web analytics, conversion tracking and growth specialist helping businesses make data-driven decisions.